Who We Are

We've seen what happens when venues invest in their people and build real systems.

We've also seen the burnout, the chaos, and the missed potential when they don't.

NOVARÉ AGENCY is a hospitality consulting firm specializing in operational excellence for event venues. We help venues create exceptional guest experiences by working alongside them using our Six Pillars© methodology that creates unique internal synergy from operations to sales for each individualized venue and team.

  • At NOVARÉ, we know that exceptional events start with exceptional teams. Our mission is to invest in people and apply our pillar-based methodology to streamline operations, maximize sales, and elevate every guest moment. Each pillar acts as a column in a grand structure, ensuring venues don't just host events but create long-lasting, unforgettable legacies.

  • Growth • Community • Leadership • Creativity • Excellence • Balance

  • NOVARÉ AGENCY was created because we kept seeing the same pattern across venues: beautiful spaces with missing operational pieces. Sometimes it was team dynamics. Sometimes it was sales alignment. Sometimes it was unclear brand identity or inconsistent systems. Whatever was missing added strain to everything else and talented people were burning out trying to compensate.

    We built NOVARÉ because we knew there was a better way. When all six pillars work together, venues don't just survive; they thrive. Teams feel supported. Operations flow. Guests notice the difference.

  • NOVA (new, innovative) + ARETE (Greek term for excellence) = New Excellence.

    We bridge modern thinking with proven operational principles. Creating sustainable systems for today's hospitality landscape.

Six Pillars© methodology

Meet the Founder

Taysia Alves

Founder & Principal Consultant

Throughout my career, I kept seeing the same operational gaps everywhere I worked. Sales and operations weren't talking to each other. Team development was an afterthought. Guest satisfaction was inconsistent because there were no real systems. During my time as a task force consultant, covering open roles nationwide due to turnover, maternity leave, and high business demand, I got to see this pattern across even more properties. While doing my regular role in event management and sales, I was also fixing these disconnects wherever I could.

That's when I realized I didn't just want to manage events. I wanted to help venues build the systems that make excellence sustainable. I founded NOVARÉ AGENCY to make those frameworks accessible. My approach is direct, honest, and rooted in real-world experience. I care about building systems that actually work for real people in real venues.

I bring 8 years of experience in event management, operations, and sales. From Marriott hotels to luxury entertainment venues to independent boutique hotels throughout Boston, Atlanta, Los Angeles, and Phoenix. I've managed luxury resorts and boutique hotels with over 135,000 square feet of event space, handling budgets up to $1.3M while coordinating sales, service, and operations across multiple properties simultaneously.

Proven Experience

36,000 sq ft Entertainment & Bowling Venue

bowling, arcade, dining, corporate events

100,000 sq ft Downtown Convention Center Hotel

conferences, conventions, large-scale events

Multi-Property Independently Owned Resorts

luxury resorts, multi-day events, weddings

Upscale Waterfront Steakhouse

private dining, corporate dinners

18,000 sq ft Luxury Urban Hotel

pharmaceutical/Tech conferences, corporate travel

13,000 sqft Beverly Hills Hotel

vip guests, high-end events, social gatherings